Sustainable Surf is proud to announce that the Volcom Fiji Pro surf contest has become the 1st ASP World Championship Tour event to have earned our Deep Blue Surfing™ Event designation, for its efforts to comply with the ASP’s recent green guidelines for its sanctioned events. Check out the ASP’s coverage of this major move for International WCT events!
Volcom’s impressive efforts and commitment towards producing a world-class surfing event, while also reducing it’s environmental impact and leaving a positive social legacy, defines the trend for how all professional surfing events should be designed to operate.
Our Deep Blue Surfing™ program is designed to compliment our partnership with ASP -North America from earlier this year, which developed a set of voluntary green guidelines for surfing events. Using these new guidelines as a common framework, Sustainable Surf can now work efficiency with surf industry brands to help them develop and share best practices, related to producing much more sustainable surfing events. Surfing contests that do follow the recommendations of those green guidelines, can dramatically reduce the environmental impact of the event, while also boosting positive social benefits to the local environment and communities. Please see our new Deep Blue Surfing™ program page for more info!
For more detailed info about the Volcom Fiji Pro event – check out the press release from Volcom (pasted below as well) that details all their great NGO partnerships that have contributed to the overall sustainability of the event. One of the more unique initiatives we really liked, was Volcom’s partnership with San Diego State University’s Center for Surf Research to collaboratively launch Surf Credits, a program where surf travelers can give back socially and environmentally to places they travel.
All this effort, combined with Tavarua’s amazing waves, make this the most anticipated ASP contest location of the year! Plus – the good folks at Tavarua Resort also tell us the swell looks to be pumping from the get go, so catch it all live on the webcast.
Volcom Fiji Pro teaser video - courtesy of our friends at TransWorld Surf – thanks Charlie!
*Tavarua Island photo: Tom Carey, courtesy of Volcom
VOLCOM FIJI PRO ALIGNS WITH NUMEROUS PARTNERS TO TACKLE SUSTAINABILITY IN ITS INAUGURAL EVENT
Costa Mesa, CA. May 30th, 2012 – The Volcom Fiji Pro is the company’s first Association of Surfing Professionals (ASP) World Title surfing event and will be host to the worlds Top 34 surfers at one of the best breaks in the world – Cloudbreak and/or Restaurants. Not resting on those laurels, and in line with their New Future philosophy, Volcom is rolling out a string of initiatives that will make the Volcom Fiji Pro one of the most sustainable surf events in recent memory.
“This is a really important event for us and we are dedicated to doing it right across the board,” said Ryan Immegart, Volcom’s SVP of Marketing. “Sustainability is a top priority for the company, and the Volcom Fiji Pro is a perfect opportunity for us to take this focus to the next level.”
By partnering with Tavarua Island Resort and select non-profit organizations, Volcom has set a number of objectives it plans to accomplish during the event. They include:
Details regarding each of the initiatives will be forthcoming and a dedicated page to feature all the Sustainability activity will be featured prominently on the volcomfijipro.com website.
About Volcom, Inc.
Volcom is a modern global lifestyle brand that embodies the creative spirit of youth culture. The company was founded on the principles of liberation, innovation and experimentation, and this is uniquely expressed in premium quality clothing, accessories, sunglasses, goggles and related products under the Volcom and Electric brand names. For more information, please visit www.volcom.com and www.electricvisual.com. Volcom is a wholly owned subsidiary of PPR S.A., www.ppr.com.
Contact: Volcom, Inc.