Red Bull goes Deep Blue

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We are stoked to be in Encinitas tonight with Red Bull to make the West Coast premiere of Ian Walsh’s new movie, the Distance Between Dreams, another Deep Blue Event!

It’s a sold out show at the historic La Paloma Theatre. Hopefully you got your tickets already. And if you did – you’re about to be treated to some of the most amazing footage of big wave surfing ever captured. We were lucky enough to catch the film at the Kona Surf Film Festival and were floored, as Ian (and a cast of characters, including ambassador Greg Long, Kai Lenny and Ian’s brothers) tackle the best El Niño season ever seen at Peahi on Maui last winter.  (* update – if you missed the event , you can still see the movie for free at RedBull.TV .

Just what is a Deep Blue Event? It’s an ocean-friendly event, with an integrated strategy to minimize environmental impacts, while also boosting positive benefits for the local community.

So we’ve partnered with our friends at The Ecology Center to help us reduce and manage all waste resulting from tonight’s event, with a goal of getting as close to zero-waste as possible.

We’ve got a stoked team of volunteers who will help attendees put waste in the right place, so that we can recycle or compost everything we collect right there in SoCal. We’re also making this a Carbon Neutral event, by offsetting all flights, driving and food related emissions – with a certified forest protection project from our pals at Cool Effect. And to make this a plastic-free event, we’ve got a rad water-bottle filling station courtesy of MIZU in the lobby, so bring your favorite flask and fill-up for free! And perhaps the sweetest activation of the evening is swapping out the usual candy suspects at the concessions with yummie Surf Sweets gummie candies, made from organic sugar, vegetable-based colors and certified as GMO-free. Plus, Surf Sweets gives back to nonprofit orgs (like ours) through their 1% For the Planet pledge.

And if you can, ride your bike, Bureo  skateboard, carpool with friends, or catch the Amtrak Surfliner train to do your part to make this amazing event a deeper shade of blue.