Stoked to have our co-founder Kevin Whilden be invited to speak about the positive impacts we create at a conference on sustainability in the outdoor industry, hosted by the Outdoor Industry Association and SIMA. Sharing the stage with us were Mark Price, CEO of Firewire Surfboards, and Big Tony Alvarez, VP of Global Supply Chain at Volcom.
We’re excited to start collaborating closer with the Sustainability Working Group within the Outdoor Industry Association (OIA) , who has been developing sustainability tools for many years with big companies like Patagonia, REI, The North Face, and many others. In particular, the SWG has been co-developing the Higg Index with the Sustainable Apparel Coalition to help outdoor industry companies measure and reduce their environmental impact.
Our ECOBOARD Project program has been operating in a similar way for surfing industry companies (related to hard-goods), and we are excited that the data from our Lifecycle Assessment of a surfboard could likely be integrated into the Higgs Index.
The Outdoor Industry producing $887 billion dollars of economic activity (almost as large as the entire financial industry) and supports 7.9 million American jobs, and so we are keen to be a bridge between the surfing and outdoor industry companies, to share best business practices that can collectively have a big impact on the world we all love to play in .