Advisory Board

Jim Moriarty, CEO of the Surfrider Foundation

Jim is an avid surfer, entrepreneur and innovator. He has more than 15 years management experience in corporate start-ups, specializing in e-learning, e-commerce, infrastructure software, and business-to-business ventures. He lives with his wife and two children in Solana Beach, CA, where he is also active leading and mentoring high school students on surfing and home-building trips to the Baja Peninsula.

David Hertz, Founder and president of David Hertz FAIA Architects,inc. and S.E.A., the Studio of Environmental Architecture

David is an award winning and internationally recognized architect. He is also a true leader in the field of sustainable and green architecture. He is a founding member of the US Green Building Council and teaches sustainable design courses at UCLA. David has served on the Task Force of the Environment for the City of Santa Monica for over a decade, and is involved in numerous social and environmental non- profits worldwide. Whenever possible, he surfs across the street from his beachside office in Venice, CA.

Dean LaTourette, Executive Director of Save the Waves

An accomplished writer, publisher, and marketing consultant, his writing has appeared in a variety of national and international publications, including The Surfer’s Journal, The Surfer’s Path, Surfer Magazine, Men’s Journal, and numerous others. Dean’s passion for both the ocean and the environment began at an early age, surfing the waters around Santa Cruz.  These days he lives and surfs at Ocean Beach, San Francisco, splitting time between battling walls of whitewater at “The Beach” and the Save The Waves offices in Davenport.

Jeff Mendelsohn, Founder and CEO of New Leaf Paper

Jeff Mendelsohn is founder and CEO of New Leaf Paper, a company he created with the mission of driving a fundamental shift toward sustainability in the paper industry. Since it was founded in 1998, New Leaf Paper has driven real change in the marketplace, and inspired some of the largest paper companies to respond and evolve due to environmental concerns. When not out on the road, Jeff resides on his boat in Sausalito, California, plotting Northern California surf missions and, when conditions permit, kayaking his way across the Bay to go to work in downtown San Francisco.

Alex Hausman, Senior Manager of Insights & Integration, Corporate Citizenship, The Walt Disney Company

At The Walt Disney Company, Alex focuses on Citizenship reporting, target development, emerging issues and strategy development.  Before Disney, Alex was the CSR Reporting and Strategy Manager at Timberland. Alex received his MBA from the Darden Graduate School of Business at the University of Virginia and his undergraduate degree from the University of North Carolina. Alex and his wife are the proud parents of two beautiful children. These days, he gets into the water as often as his family and professional life allow.

Gary Groff, Vice President and Branch Manager, New Resource Bank

Gary came to New Resource because it allows him to combine his lifelong environmentalism with his banking expertise. He has more than 10 years of banking experience—as well as a commitment to socially responsible banking and community involvement. Gary manages New Resource Bank’s small business lending program, their retail branch as well as their residential solar program. He currently serves on San Francisco Baykeeper’s finance committee and is a volunteer advisor for Pacific Community Ventures. He’s also an active member with The Surfrider Foundation.  Gary lives and works here in San Francisco with his wife and son.

Dr. Jess Ponting, Director of the Center for Surf Research, San Diego State University

Jess worked on a surf charter boat off the north west coast of Sumatra before carrying out the first empirical research into sustainable surf tourism in his Masters degree, and completing the world’s first PhD to focus on sustainable surf tourism management. Through the Center for Surf Research, he is now creating the potential for sustainable tourism to be an economic driver for remote communities in need. and formed the links to surf tourism in a subsequent extended surf trip through the eastern island of Indonesia. Jess believes that well informed passionate and motivated surfers can be game changing leaders for a sustainable future. The Center for Surf Research aims to inspire a new generation of surfers to be humanitarian and conservation activists in the places they visit.

Dr. Gregory Borne, Director of the Plymouth Sustainability and Surfing Research Group, University of Plymouth

Having grown up on the south coast of Devon, England, Gregory has been in and out of the water all of his life with a particular passion for long boarding. The interaction with the ocean and nature from an early age profoundly affected his outlook on life and eventually led to career focused on the concept of sustainable development. Today, Gregory is a researcher, lecturer and author on many different areas that relate to sustainable development. In particular, he is interested in how the risk of climate change is communicated and what impact this has on behavior. He is also a member of the Centre for Marine and Coastal Policy Research in the UK.

Brian Thurston, Business Development Manager, Waste Management Sustainability Services

Brian currently works on strategic engagements for Waste Management Sustainability Services. His background is in business development and consulting, most recently focusing on research, strategy and policy initiatives. He previously worked with Brand Neutral on corporate sustainability strategy and outreach, and as a program director for EcoMedia. Brian holds a MS from Johns Hopkins University in Environmental Science and Policy, and a BA in English from the University of Southern California. Brian resides in Hermosa Beach, CA and spends as much time on the sand and in the water as possible.

Scott Coleman, Principal, Partnership Development,

At, Scott is the lead for partnership and business development in early stage projects in energy and climate. He’s worked on a variety of product launches and expansions including Google Earth Engine, Google PowerMeter, Google Flu Trends, and Predict & Prevent, an initiative to combat infectious disease. In real life, Scott grew up around Ventura, has been a surfer for as long as he can remember, is the Chair of the San Francisco Surfrider Chapter, and surfs regularly at Ocean Beach when he can see through the fog.

Tom Wallace, President & Co-Founder, Label Networks

Tom is the President/CEO and co-founder of Label Networks, Inc., a leading global youth culture marketing intelligence and brand strategy company that measures the most trendsetting subcultures in the world. Since 2000, Label Networks has provided Fortune 500 companies and many lifestyle brands constantly fresh quantitative and qualitative data, and brand strategies about the youth marketplace. Tom resides in Venice CA when he is not traveling worldwide observing various youth market trends and marketing intelligence strategies. Venice blows as a surf spot, so Tom is looking  forward to his next warm water trip down south of the border as soon as time allows…