The Stringer Society

George Freeth - the Patron Saint of the Stringer Society

The Stringer Society :

core community of individuals bonded together by a belief in our mission, and who are committed to ensuring the success of Sustainable Surf’s unique potential to create positive impacts for our oceans, and in our communities.

Vision and Historical Origins – we envision the ‘Stringer Society’ as a direct descendant of the first surfing clubs that initiated the re-birth of wave riding and surf culture at the turn of the 20th century. The founders of those early clubs were surf culture’s first “futurists”, and they resurrected the art & act of surfing from near extinction in the early 1900′s, and transformed it into one of the most powerful cultural lifestyle forces seen throughout the world today. These watermen were bonded together by the experience and stoke of the surfing life, and they were inspired by each other to innovate and expand it’s physical and cultural boundaries. Those days are these days again, but this time, it’s the fate of the oceans that hangs in the balance, and a new crew of mavericks is rising to the challenge. Interested?


Waikiki’s Hui Nalu Clubthe original re-inventors and raconteurs that kicked off the last 100 years of surf culture. As they say, imitation is the highest form of flattery, and we hope to make Duke and the rest of the gang proud of the next 100 years…

“So, amazing as it may seem to us, today, there was a point in time when surfing nearly died out; …maybe less than 25 people on the whole planet practiced it…” ~ Malcolm Gault-Williams / The 1800’s: Surfing’s Darkest Days

Over 100 years later our modern surf culture needs another band of iconoclastic brothers and sisters who are stoked about living the good life, and who want to reinvent the surfing life, as a sustainable way of life – in order to protect the health of the oceans and our place in it. And we intend to tap into the “brain trust” of our Stringer Society members to help Sustainable Surf catalyze that shift, by inspiring direct actions and education through our programs. Given surfing’s powerful influence across pop culture as an engaging lifestyle to emulate, this resulting Third Wave generated by a new sustainable surf culture has the potential to inspire a much larger transformation in our global society – and that’s ultimately what’s needed to protect the health and biodiversity of our ocean planet into the future.

If this sounds like fun to you, find a membership level below that fits – and get in touch!

There are Three Levels of Annual Membership  

•  Paipo   $2,500  the board that gave birth to the act of “wave sliding” 

•  Alaia    $5,000  the shape that sparked the revolution of “stand up” surfing 

•  Olo       $10,000+  the design reserved exclusively for Hawaiian chiefs and royalty

*Learn more about these ancient Hawaiian surfboard designs: ‘Paipo‘, ‘Alaia‘ and ‘Olo 


Annual membership in the Stringer Society includes the following exclusive gifts:
  • Limited edition Sustainable Surf organic cotton t-shirt & water bottle
  • Special discounted pricing on Firewire ECOBOARD surfboards
  • VIP invites to special events and parties throughout the year
  • Online recognition as member of the Stringer Society
  • Knowledge that you are becoming part of the solution to our ocean’s environmental crisis
DONATE Today  – by sending an email to


How Surf Clubs Saved the Sport and Culture of Surfing…

LEGENDARY SURFERS – Volume 1  by Malcolm Gault-Williams

Chapter 6: The 1800’s: Surfing’s Darkest Days

So, amazing as it may seem to us, today, there was a point in time when surfing nearly died out; a time when perhaps less than fifty – maybe less than 25 – people on the whole planet practiced it and then, probably irregularly.

It was a time when surfing held on by a thread. Yet, that thread was strong enough to inspire a new generation of surfers who became interested in the old ways. This new generation took hold of the surfing calabash at the very end of the Nineteenth and the beginning of the Twentieth Century… (and they) would be the one to revive the sport of surfing and resurrect elements of its culture. It was a generation made up of very different people; a mix of Hawaiian natives, Hawaiian native born haoles, and haoles interested in Hawaiian culture as well as surfing.

Its resurrection spot was Waikiki and it would be lead by people like George Freeth, Alexander Hume Ford, Duke Kahanamoku and members of the various Hawaiian swimming clubs then in existence in the Honolulu area. From Waikiki, surfing would quickly spread to Southern California, on the U.S. mainland, and then out to the rest of the world from there. Today, the sport continues to spread into all corners of our ocean-rich planet.

Want to know more about ALL the individuals that saved the “Sport of Kings” from extinction? See HERE.

George Freeth – Our ‘Patron Saint’

Before Duke, before Tom Blake, before Kelly Slater or anyone else… there was George Freeth. Known as the “Father of Modern Surfing.” he is perhaps the most important link between the forgotten past of ancient Hawaiian surf culture, and the rebirth of surfing as a global tour du force. We are proud to claim him as one of our own in spirit, and we hope to emulate the humble example he set as a surfer, performer, teacher, innovator, inventor and inspired human being. Read George’s full story HERE.

George Freeth - the Patron Saint of the Stringer Society

George Freeth – the “Father of Modern Surfing” and our honorary ‘Patron Saint’ of the Stringer Society; seen here in a circa 1907-1909 photo on a SoCal beach, in between sessions during his twice daily wave riding demonstrations to an astonished public.