The 2019 Volcom Pipe Pro has been designated as a Deep Blue Event™. Since 2013, Volcom has partnered with Sustainable Surf, making the Pipe Pro the longest running Deep Blue Event. The Volcom Pipe Pro continues to set the bar for what it means to make a surf event sustainable.
A Deep Blue Event is a more “Ocean Friendly” event that sets a clear path for reducing environmental impacts, while also providing social benefits for the local community.
This sustainability report is a transparent description of the sustainability performance of the event, and includes measured data, photos, and suggestions for improvement. It is based on the international standard for sustainable event reporting – the Global Reporting Initiative (GRI).
The 2019 Volcom Pipe Pro has exceeded the minimum requirements of all five core Deep Blue Event categories measured (Waste Diversion, Renewable Energy, Community Outreach, Climate Change and Transportation).
A first for any Deep Blue Event, sustainability performance related to food and catering has also been included in the Volcom Pipe Pro report since 2018.
To receive a Deep Blue Surfing Event designation, an event is required to reduce environmental and social impacts of the event. It must also develop a data collection plan to measure performance on impact reduction, and this data must show that it has met minimum goals for at least two of the five major categories of environmental and social impacts.
Sustainability Performance Summary
1. Waste Diversion: 71% of waste produced during the event was diverted from landfill. Since 2013, with the help of Sustainable Coastlines Hawaii and the Waihuena Farm, the Volcom Pipe Pro has recycled and composted nearly 10,000 lbs of material.
2. Renewable Energy: The contest is powered by 100% renewable biodiesel fuel and solar electricity. The Volcom Pipe Pro was the first major surf event to run on 100% biofuel – made in Hawaii. Both of the Pipe houses are also powered by solar.
3. Climate Change: 100% of the event’s carbon footprint has been offset. Since 2013, Volcom has invested in mitigation and sequestration projects to offset 2,500 tonnes of carbon.
4. Community Support: The 2019 Volcom Pipe Pro supported local community organizations with more than $95,000 in donations. In the 10 years the Pipe Pro has run Volcom has donated nearly $500,000 to local community groups.
5. Transportation: Volcom works with local partners like Turtle Bay Resort to promote low-carbon transportation for athletes, staff, and spectators.
6. Food: A strong and meaningful focus has been placed on supporting local, sustainably-sourced food and catering options for athletes and attendees.
Sustainable Surf would like to thank Volcom, Red Bull TV, Drew Toonz and Mikey O’Shaunessy for helping elevate awareness about Volcom’s long-term commitment to sustainability by featuring Sustainable Surf, Sustainable Coastlines Hawaii and other key activations as part of the webcast.
Special thanks to the crew at Waihuena Farm for facilitating the composting, to Rachel Roehl and the team at Sustainable Coastlines Hawaii and the crew at Ke Nui Kitchen for the big role they play in making sustainability a key part of how they operate.
Extra Special thanks goes to Derek Sabori and Dane Jeffreys from Volcom and Red Bull crew for continuing to push the limits on sustainability at the Volcom Pipe Pro year after year.
Author: Brett Giddings of Sustainable Surf.