Surfers spend a lot of time in the ocean – but does that translate into a vested interest to keep our oceans healthy?
We want to find out what science might have to say about this question ( specifically Decision Science and Behavioral Economics ) – so if you like riding waves, or even just watching them, we want to know what you believe about the human relationship to a healthy ocean. Which is why we are proud to team up with the Scripps Institution of Oceanography to conduct research on how people make decisions that help protect ocean health. The data collected will be used in research by Scripps Institution of Oceanography, and will help uncover if there are fundamental barriers to taking action that everyone shares. TAKE THE SURVEY NOW !
Do you think spending time in the ocean makes it easier for surfers to take actions that reduce their impact on the ocean? Or does it not make any difference? This survey will answer those questions, and will take 10 minutes of your time.
And to help make it worth your valuable time – Sustainable Surf is also giving away a Deep Blue Bag dreamed up by world famous designer Yves Behar X Mafia Bags as a raffle* prize, just for completing the survey. *You will be given the option to enter the raffle at the end of the survey, and there will be one very lucky random winner drawn in May.
Why this survey matters – Climate change is a time-sensitive issue that requires changes at every level of society. At this point, individual action is the weakest link, compared to efforts made by corporations and governments. This is a significant contradiction, because individual belief that climate change is a threat is higher than it ever has been. Just ask anyone who has lived through extreme weather around the planet in the past year. Desire to solve the problem is greater than it ever has been, but individuals are still stuck in old behavior patterns. The goal of this survey is to understand how individuals in the surf community make daily choices that could be “pro-environment”. What are their perceptions on barriers taking action on climate change? Can these barriers be re-framed in terms of personal benefits that encourage action? This survey is based on the fields of Decision Science and Behavioral Economics, which are largely untapped in ocean conservation efforts, although they have proven very effective at solving major health care problems around the world.
This is really important work – as our own Deep Blue Survey conducted last year showed a very high “attitude-behavior” gap in the ocean community around climate change. We know that the will to solve the problem exists, but momentum cannot really begin until we figure out how to remove key barriers that prevent action. This survey will help us solve the problem and inform better ways to communicate to the public.